Tuesday, June 10, 2008

iCheaper iPhone => iWant (... to sell HTC)





Rewind to my "Touch-a Touch-a Touch-a Touch me... etc" post on June 3rd... nothing prescient here about expecting the next generation 3G iPhone to come in at under 200 bucks on my part, but shows the vulnerability of HTC in this space... especially when your product's a ho-hum copy of an iconic cultural must-have for the techie, tai-tai and everybody else in 22+ territories...



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Was that "Touch-a Touch-a Touch-a Touch me..." reference a bit obscure??
  • HTC has a touch screen phone called (by some unnamed creative genius in marketing) "TOUCH" and...
  • The word "touch" still elicits a Pavlovian response when I hear it - ie an image of Susan Sarandon circa 1975 pops to mind (... shortly followed by some very Pavlovian salivating)
  • "Touch-a Touch-a Touch-a Touch me... I wanna sell H T C..."

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