Wednesday, June 25, 2008

Fortis... Here today, ...

From the must-read Cassandra Does Tokyo (erm... a couple of days ago):

Fortis is big and and errr ummm Belgian. That is perhaps the only explanation for their new global campaign which proposes as it's tag-line:
Fortis: Here today, Where tomorrow?"
What could they possibly have been thinking? Have their marketing people not seen the carnage, the worry and the uncertainty of investors? Could they have missed the obvious double entendre??!? ...

Link to the full blog posting here or from my sidebar Blogroll Thing.

(Great item on the sustainable hunting of whalers today too.)

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