Wednesday, March 19, 2008

Reverse Outsourcing from India to the US

The FT today reports that Wipro plans to boost outsourcing to the US

Wipro plans to open more centres in the US in a continuing trend of “reverse outsourcing”, as Indian information technology outsourcing companies recruit in the US and Europe... Wipro, India’s third-largest information technology outsourcing company, this week said it aimed to hire more than 1,000 people in the US... The recruits for Wipro’s centres in Atlanta and Troy, Michigan, would be trained for three months in India before returning to the US for jobs in software development and project management.
Indian IT outsourcing companies typically train their employees to have specific foreign accents depending on their customer bases (eg US vs UK English)... would the reverse be true for outsourced US employees?! OK, so that's call centres, not IT outsourcing... in fact, this just looks like a more permanent version of the onshoring model in response to currency trends.

But it's a fun thought to have hardened, former auto-workers in Troy, Michigan and bright-lights-big-city-bound rednecks in Atlanta, Georgia speaking Indian English, and smiling sweetly into mirrors at their workstations! (And enjoying extremely-sweet-tea breaks too, of course...)

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